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Brands ecology
For the first time in the history of advertisement, on New Year's eve, on AGL Green Day, Atlantic Group communications holding provided the market with all the information on ecology in PR and marketing communications.
The event was held in “marathon” format - different arrangements took part in the Digital Lounge for 8 hours: lections, video shows, case demonstrations, appearances of the invited speakers, Talk Show.
The discussions touched a wide range of aspects: from the world map of global ecological problems and influence of miscellaneous fields on the environment to problems in implementation of the green office concept in Ukraine.
Among the topics there were matters of government control of ecological problems in Ukraine and foreign ecological politics, and also activities of international and national ecological organizations. A separate block of questions was dedicated to exploitation of ecology in PR and marketing communications, handling ecological arrangements, examples and cases of using this topic by companies and brands.
Digital Lounge was visited by 150 people that day, including media, field organizations, employees of the holding's companies and also their clients.
A team of 20 people has been preparing the marathon for 2 months. Organizational group also would like to thank for participation invited speakers – representatives of the following companies: Philips, Greencubator, Intrends, IRS Group, Hoshva PR.
A special gratitude is for Nescafe Green - Green Day’s partner who provided presents for the winners of a contest for the best New Year Tree, made of utility refuse.
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