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Champion of creativity among agencies of marketing services in Ukraine
At the award’s ceremony of XII Kyiv International Advertising Festival agencies of Talan Group (Talan Communications, Clever Force, Pleon Talan) again won the first place in the rating of creativity of marketing services agencies in Ukraine.
Rating of creativity that accounts awards of the festival "Golden PROpeller" was first published on the portal BTL Report in 2003, during 5 years it has been a constant leader of BTL and PR agency Talan Communications.
Since 2008 the rating of marketing services agencies was taken under supervision of Ukrainian Advertising Coalition with International Association of marketing initiatives and start to account awards of 10 domestic and industrial festivals. And again in 2008 Talan Communications received the highest score.
In 2009 the rating was leaded by the same team, but as a group of agencies: Talan Communications became Talan Group - communication group of the three agencies, each with its own specialization and excellent reputation in the industry. The group has been maintained leadership in the ranking since 2003 with help of all the integrated marketing communications projects.
This year Irina Novikova, director of Talan Communications, received on behalf of Talan Group prize (crown) from the hands of Vitalina Yashchenko, board chairman of International Association of Marketing Initiatives.
Irina Novikova, director of Talan Communications: «To be honest, in this year prize surprised me by its originality, there were a lot of assumptions what it could mean (gold crown with stones and colored lights), but apparently the idea was based on creative enlightenment. We truely believe that next year we will open up new creative horizons. The secret of success, which length is almost 10 years, is simple: we are in constant motion, creative ideas live in each one of us (not just in the creative department)! "
Elena Lobova, director of Pleon Talan: «I believe that our group holds first place for its unique corporate culture. We focuse on continuous progress, we have developed a cult of professionalism, we pay a lot of attention to educational projects and initiatives. "
Sergey Vishnevsky, director of Clever Force: «Long-term leadership in the ranking is a natural consequence of investment in creativity of staff. Also I received award because of a hammock, which hangs in the office of creative staff and is big source of inspiration. Agency, don’t spare money for hammocks! ".
Talan Group has got 300 awards in industry competitions, including a shortlist of Cannes Lions 2008, awards at IPRA Golden World Awards 2009 and The SABRE Awards 2008, a prize of the the fourth international competition of Russian advertising of Advison Awards in New York City, and grand of EFFIE Awards Ukraine in 2010.
Talan Group - a group of marketing services agencies, which consists of Talan Communications (integrated marketing communication), Pleon Talan (PR) and Clever Force (trade marketing), and is a member of PROVID Group. It was established in 1998 and is part of the communications holding Atlantic Group.
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