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Ekaterina Ushakova is the director of Mediacom agency
Mediacom internet-agency has announced a new assignment to a position. Ekaterina Ushakova has proceeded to performing the duties of a director on January 15. The main tasks assigned to Ekaterina are: the development of digital expertise in complex (integrated) projects of the group, building a successful experience in social media marketing, and development of new services within the on-line communications. Financial targets are an increase in turnover of the agency and growth of the profits by more than 40%.
Before becoming director of Mediacom Ekaterina managed the Department of New Business Development Talan Group. Her career has began in Atlantic Group from position of account executive in 2002. Ekaterina Ushakova: «I am convinced that the plans of classical marketing are not used enough for implement of effective digital projects in our country - there is a large gap between the experienced marketing directors and internet specialists, who only start working. In my work I will focus on establishing an examination of planning complex online campaigns, bringing strategic component in the digital projects at the planning stage, and at the stage of their implementation - the principles of building effective communication campaigns are the same, the difference is in approach to their using and instruments of solving clients’ problems. I think that the digital campaigns will not be known anymore as onetime «funny projects» and will be planned on the same level with other media under the annual strategy».
Tatiana Vasilenko, CEO of Provid Group: «Ekaterina’s great experience in integrated campaigns combined with understanding of all communication instruments - that's exactly what the rapidly growing digital segment needs now. Mediacom is one of the first Internet agencies in Ukraine and our task now is improving its digital experience and giving more integrated and strategic expertise to customers». Mediacom has rebranded and updated corporate style of the agency this year.
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