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Media Agency Has Received Effie Ukraine Gold for the First Time
December 2, 2011, during a ceremony Effie Awards Ukraine in 2011, Media Direction Ukraine became the first media agency in the history of Effie Ukraine, which received a golden Effie statuette.
The project "Lvivske is the constant taste of Christmas" had won one of the most competitive nominations Alcoholic Drinks. In total, the nomination was submitted by 12 projects, and only 4 of them were in the final.
The second great achievement for Media Direction was achieving second place in media agency rating in 2011. This rating is established by Ukrainian Advertising Coalition for the first time, and provides a comprehensive assessment of agencies according to such indicators: the agency's position in the effectiveness rating, 2011, the agency's position in revenue rating, 2011 and the agency's position in the Advertiser's choice ranking.
Konstantin Nikov, Director of Media Direction Ukraine: «Effie Awards are awarded to agencies and projects that have proven themselves to be not just creative, but effective. I am especially pleased that we were the first media agency in Ukraine that received such a high award! I think this is a good criterion for assessing the level of our service and our constant striving towards providance of the highest business results to clients. I would like to thank our team and other members of this complex project for their excellent work and also the client who has entrusted us with this projects».
Sergei Kostin, strategic development and new business director of Media Direction Ukraine: «This rating allows all industry participants to consider media agencies more objectively, taking into account not only the capacity but also the effectiveness of the agencies for advertisers. Indeed, such aspects as efficiency, high-quality service media agency, are as important as the «billings», which is confirmed by the recommendations of the advertisers.
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