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Meredith forms syndicated digital content licensing agreement
Meredith Corporation, a leading global media and marketing company serving women, announced that it will provide editorial content on a syndicated basis to a new online women’s network aimed at adult women in Europe.
The new network will be developed and led by Kyiv-based Atlantic Group. Its new digital content division headquartered in Vienna, Liquid 7, will launch later this calendar year across Central and Eastern Europe. The network will integrate content from such Meredith brands as Better Homes and Gardens, Parents, Fitness and Family Circle.
Additionally, Meredith will support the network with other aspects of its considerable expertise in digital media, including operations, sales and marketing. In the United States, Meredith’s online properties – including www.BHG.com and www.Parents.com – reach approximately 25 million unique visitors and deliver more than 270 million page views monthly.
“This agreement is a great example of both the quality and relevance of Meredith’s core content to women across the globe,” said John Zieser, Meredith’s Chief Development Officer. “It’s also recognition of our deep knowledge and skill at operating strong digital media businesses.”
The European women’s network will be available in local languages based on countries where it is launched. It will be focused on issues most important to adult women, including parenthood, home, food and health and well-being. Sales and marketing opportunities will be available both on a local and regional basis: Liquid 7 will focus on integrating social media and enhanced research capabilities to support client marketing objectives.
“Working with Meredith is a great opportunity for us,” said Atlantic Group president Andrew Bain. “Their strong portfolio of media brands and innovative marketing services is a tremendous complement to Liquid 7, and will serve our clients well as our key markets evolve digitally.”
The agreement with Atlantic builds significantly on Meredith’s presence in Europe, where it already works with partners in Greece, Italy and Russia. Globally, Meredith’s brands are available in more than 60 countries.
Meredith Corp. (www.meredith.com) – owner of powerful consumer brands such as Better Homes and Gardens, Parents and Family Circle and cutting-edge marketing capabilities – is the No. 1 media and marketing company serving American women. Meredith’s titles are currently distributed in more than 60 countries – including nearly 30 licensed local editions such as Better Homes and Gardens in Australia, China, India and Russia – making them accessible to hundreds of millions of consumers around the world.
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