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PLEON Talan is the only PR agency that has won Effie Awards Ukraine in 2011
On December 2, 2011, in Kiev, PLEON Talan team has won the Effie silver statuette – the most prestige award for efficiency in marketing communications.
The project that has won “Tourism and voyages, entertainment, culture and sports” nomination is the communication campaign “Win with your Head!” for PokerStars.net, the biggest poker site in the world.
The task of the PR campaign is to destroy the stereotype that classifies sport poker as a game of chance. For that purpose an association between poker and soccer was made, Andrey Shevchenko, a star with reputation of a winner, was chosen as brand’s ambassador. The slogan of the campaign “Win with your Head!” makes emphasis on the intellectual component of the game and at the same time points out the fact that considerable number of Shevchenko’s scores he did with his head.
As a result, for two months of the campaign on PokerStars.net website more than 42 000 participants were registered – it’s a record for the brand on the entire post-soviet area.
Iryna Zolotarevych, Director of PR-agency PLEON Talan: «We are very glad that it’s the second year in a row when PLEON Talan wins the high Effie award. This victory is especially important for us, because PR controlled a large integrated project, which directly resulted in the growth of sales. It once again confirms efficiency of PR communications for business”.
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