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Social campaign from Scholz&Friends Kyiv
Scholz&Friends Kyiv and Nokian Tyres Ukraine held a social campaign “Airbag for pedestrians”.
Agency had a goal to develop and implement a project that would emphasize an active social position of Nokian Tyres and attract visitors on the site-router of NokianDrive. For this purpose it was developed a complex program with elements of BTL and activities on Internet. The essence of the campaign was to attract the attention of drivers to the importance of keeping speed limits on roads.
On the streets of the capital during three days the promoters, dressed in large green pillows, created a human shield for pedestrians. In such way the company wanted to involve all road users and to remind not only about shared responsibility, but about the unequal risks that take pedestrians.
"You have an airbag, and a pedestrian doesn’t have! Be careful when driving! "- this message was addressed to drivers by the promoters who were standing at traffic lights.
The social campaign continued with platform that became the site-router for drivers www.NokianDrive.com.ua and its Facebook page. Anyone who is interested in the initiative can support it by sending a virtual airbag to their friends in a social network.
Router of NokianDrive is a project of Nokian Tyres Ukraine, created specifically for maximum convenience of drivers who are often traveling around the country. The resource was created to be closer to the customers by offering them a site with useful information needed on the road.
Scholz & Friends Kyiv is a full service agency. It represents the interests of the German advertising network of Scholz & Friends in Ukraine. It was founded in Kiev in 1999 and included in the communications holding Atlantic Group.
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