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sunny7: the best articles of 150 leading glossy magazines of the world for Ukrainian women
October 25, the soft version of a communication platform for women www.sunny7.net, has opened in Austria and Ukraine. This project is the first cooperation result of Atlantic Group communications holding company and Meredith Corporation.
sunny7.net is the world's first hypersite that gives its readers access to the Russian-language content from over 150 leading life-style editions of the world. This makes the site the largest source of useful information on important topics for women. The created sunny7 platform makes possible to communicate on four topics that are emotive for every woman: family, health, beauty and home. Another key difference of the site is active involvement of the world-class experts (doctors, designers, chefs and restaurateurs, fitness instructors, psychologists, nutritionists and other specialists) into the project.
Elena Lobova, the Director of Perekhid Publishing House: «The purpose of sunny7 is to become the largest communication platform in Europe. And we are pleased that Ukraine is among the two countries, which started the project. The site is convenient and simple, its functionality lets to create content themselves, and all sorts of applications, from completing family budget to pregnancy planning, allows to use the expertise of international specialists in daily lives».
Each of the four sunny7 directions (family, health, beauty and home) has a separate page at Facebook, VKontakte, and Odnoklassniki social networks. This will allow to involve the maximum number of users in the discussion and always to be in touch with them.
It is planned to create a mobile version of sunny7 till the end of the year. In the year 2012 Eastern Europe language versions of sunny7 will be created, having regard to the audience in these regions.
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