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December 2, 2011, at the awards ceremony of the Effie Awards Ukraine  the most effective marketing services agencies ranking was presented for the first time. Talan Group, which consists of Talan Communications integrated marketing communications agency, Pleon Talan PR agency, and Clever Force trade-marketing agency has become a leader of the ranking with the highest gap  between them and competitors.

This year Talan Group has received silver, bronze and short-list of projects, respectively: "Win with your head!" for the world's largest site on sport poker game PokerStars.net, "Lose extra inches!" for the Beauty Seasons beauty salon, as well as became the second agency in two other prize categories Effie Awards Ukraine 2011.

Talan Group is the only agency from the rating that has become leaders in all criteria: as the first and the second agency.

Irina Novikova, Talan Communications Director: “We are delighted with that achievement, because we know that Effie is the most prestigious award in the marketing field for both agencies and clients, which demonstrates the effectiveness of our projects. Vector of Talan Group`s development is result orientation, and harmonious interaction of all of our agencies.”

Iryna Zolotarevych, PLEON Talan Director: “Assessment of the effectiveness of our projects is the major ranking for all Talan Group agencies. Our teams like to solve difficult and unusual problems of all levels, and to achieve the goals set by the client. The quality of these goals is evaluated by Effie. Thank you, Maxim Romanovich, for the development of competition in Ukraine!”

This is not the first recognition and evaluation of effectiveness in terms of communications. In 2010, Talan Group entered the top five of the most effective agencies on the basis of Effie Awards Ukraine and received the Grand Prix for the project “Refresh your football with Pepsi”.